Content & Brand Marketing Specialist - Creative Storytelling & Digital Growth

Join YI YOUTH SDN BHD as a Content & Brand Marketing Specialist and shape the voice of a dynamic brand in the heart of Bali’s creative hub. This role is perfect for a passionate storyteller who thrives on crafting compelling narratives, driving engagement, and elevating brand identity. As part of a growing team in Canggu, you'll work alongside talented professionals to develop and execute innovative marketing strategies that captivate audiences and fuel digital growth.

In this role, you'll dive into the daily grind of content creation, from conceptualizing engaging stories to executing campaigns across multiple digital platforms. You'll collaborate with designers, developers, and other marketers to ensure seamless execution and maximum impact. With a focus on creative storytelling and data-driven insights, you'll help YI YOUTH SDN BHD stand out in a competitive market and achieve its vision of becoming a leading brand in Bali's vibrant tourism and hospitality sector.

📋 Tanggung Jawab Pekerjaan

• Develop and execute content marketing strategies that align with brand objectives and resonate with target audiences.
• Create engaging and compelling content across various digital channels, including social media, blogs, and email campaigns.
• Collaborate with designers and developers to ensure seamless execution of marketing campaigns.
• Conduct market research and analyze performance metrics to optimize content strategies and drive engagement.
• Stay updated on industry trends and emerging technologies to innovate and adapt marketing approaches.
• Manage and grow the brand's social media presence, including Instagram, Facebook, and LinkedIn.
• Coordinate with external partners and influencers to amplify brand reach and credibility.
• Monitor and report on campaign performance, providing insights and recommendations for continuous improvement.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Minimum of 3 years of experience in content marketing, digital marketing, or a similar role.
• Proven track record of creating and executing successful content marketing campaigns.
• Strong understanding of digital marketing tools and platforms, including Google Analytics, Hootsuite, and Canva.
• Excellent written and verbal communication skills, with a knack for storytelling.
• Creative mindset and ability to think outside the box to develop innovative marketing ideas.
• Analytical skills to interpret data and make data-driven decisions.
• Familiarity with Bali's tourism and hospitality industry is a plus.

🛠️ Keahlian

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